Tennis champ Naomi Osaka launches KINLÒ, a functional skincare brand that is formulated specifically for people with melanated skin. The brand pays homage to Naomi’s bicultural heritage in the meaning of the name KINLÒ, with both Kin and Lo meaning “gold” in Japanese and Haitian Creole respectively.
“Bringing KINLÒ to life was a personal and professional goal of mine. I am thrilled that my first entrepreneurial endeavor will be something meaningful to my community, and I couldn’t be more thankful for my team at A-Frame and GoDaddy. Through my personal experience and learnings, I have found that Black, Brown, and other melanated skin toned communities are often an after-thought in the discussion and research surrounding sun care, including being excluded from clinical studies on skin cancer. Additionally, there is a lack of sun protection products being made with melanated skin in mind. These points have all led me to create KINLÒ, a mission-first brand,” says founder and CEO Naomi Osaka.
Shop KINLÒ’s collection of sunscreen, hydrating eye cream, lip balm and more!
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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