Amy Théard is a haitian born artist, based in new york! her deep rooted love for the arts came about at an early age. During a year long stay in her native country of Haiti, tt was only in Jan 2012 that she discovered her true love for painting. Daughter of the late famous Haitian artist Carol Théard, and niece of artist Jean piérre Theard, Amy is continuing in her families long legacy in the Haitian art world. Her style is bright and imaginative, with a contemporary flare not found in typical haitian art! Focusing mainly on color and movement! “I want to touch the world with what i create and bring a sense of awe and wonder to each person who encounters my work! ” Amy Théard has already been a featured artist in new york based gallery (ade olisa gallery), commissioned celebrity clientele and been recognized by Casa Frela art gallery as one of their featured artist in the upcoming Harlem art tour 2013,and as of recently a published artist in the book “Présence féminine dans l’art haïtien” a book of different works from the top 88 female Haitian artist, also featured in other publications such as Uptown Magazine, New York Post page six, Lucky Magazine, and Zagat for her works in Brooklyn’s newest hotspot Milk River!
Coming from a family of artists, was it difficult to carve out your own artistic direction?
Yes and No! Because I moved here to the state when I was a baby and my father stayed in Haiti I wasn’t really exposed to art that much. I always knew what he did but It wasn’t an interest of mine to paint. From a young age I always loved the process of creating, so I was always crafty. I always avoided painting because it was my fathers “thing” and after he died I didn’t want anyone to compare or relate anything that I did with him, but when I moved back to Haiti at the age of 25 I discovered my love for painting. It wasn’t hard figuring out my own style or direction, my style is so different from that of my fathers or my uncles on account of I grew up exposed to different things and in a different place, art is still so new to me.
Has your Caribbean culture influenced your approach to your business? If so, how?
My culture influences a lot in my life but I wouldn’t say it influence how I do my business per-say. I do like to promote and contribute along side other companies who are Caribbean based.
What digital tool do find most useful to your business /brand?
Instagram honestly is an amazing marketing tool if used correctly. I’ve gained a great deal of clients and a following through it.
It allows me to showcase my talent ,promote my product and show my personality all in one place. Also having a website helps.
What advice would you give to those wanting to take the leap into entrepreneurship?
I would say plan carefully and don’t expect too much at first, always be on top of everything! Focus on a goal and always keep in mind as to why you started. Be willing to take risk and be aware that things may or may not always work in your favor. Being your own boss is a constant learning experience , but the great thing about that is with every lesson your business only gets better.
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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