Rob Kenner interviews I-Octane in the April/May issue of Vibe Magazine. Singjay I-Octane has been very busy cementing himself in the music industry and has been catching the ears of new fans and is quickly becoming a highly rated artist. Having multiple hit songs like “No Love Inna Dem” and “Nuh Ramp Wid We” in rotation helps too. He’s been touring non-stop internationally and is making no plans to slow down. Check out a few quotes from the interview.
IN THE BUILDING (HIS CAREER)
Bob Marley’s brand is bigger than the music. Everything comes in one package. Your attitude haffe be right. You haffe have an image that’s marketable. Not saying you sell out, but you haffe learn to adjust and adapt. And I don’t sign to nobody. Me wan bring my brand to a level. Me nah look for this local thing and sign to a company and them just do me like how them do the rest of the artists. No.
NO BEEF DIET
We’ve had a whole heap of distraction in the music over the years. We have Beenie Man and the Bounty Killer feud. And then we have the Mavado and the Vybz Kartel Gaza and Gully thing. Some artists even try to get involved in the feud just to get them name buzzing. But I was the only one that stands out. We have a tunnel vision towards my thing.
TRADE VALUE
You have some artists in Jamaica, and them making money but them nah invest back in themself. Them prefer have 10 girlfriend and pay 10 rent -but them wouldn’t even make a good video. Everybody try to hustle the music, and the well run dry. Me never really give up, because me love music. If I wasn’t doing music, maybe me woulda been a gunman or something. Music is something that save me. So me haffe try save back the music.
Get familiar with his music if you haven’t already.
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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