New e-magazine site FRSH Pulp is anything but stale! Anastasia Wright is a marketing a aficionado and one of the brain children behind FRSH Pulp. Sheand her team of Fresh-setters out to discover more than just good music. What started as a music showcase has now formed into its own online movement. With it’s own unique philosophy, maintaining its freshness will not be a problem. I spoke with Anastasia about the launch of the new movement as she and her team set up to dominate more than just the online world of FRSH-ness.
What is FRSH Pulp?
The FRSH philosophy is “Don’t Get Stale B.” What we mean by that is never let your life get stale. Challenge yourself. Always approach everything with passion and purpose. The magazine’s mission is to challenge and motivate people to keep their lives fresh and follow their passions.
What made you want to start FRSH Pulp?
FRSHPulp originally was the name of our music showcase, FRSHPulp Live. It was a name to describe what the showcase’s purpose was which was to showcase fresh new artists. We wanted to give audiences something refreshing to enjoy, refreshing like a glass of freshly squeezed O.J. We then decided to start a blog and newsletter to compliment the showcase series and to highlight everything “fresh” in music, to people, places, events, fashion, and more as a way to promote the series. The content we were posting was just so rich and original that we wanted to have a better way for readers to consume it. Not just that but our ideas grew and grew about where we wanted to take the blog and people we wanted to interview, and we were just like you know what, this needs to be a magazine.
With all the sites out now, how are you planning to differentiate your site from others?
FRSH is not really focused on other sites to be honest. Our focus is on our audience and not only what they want but what they need. The focus of the magazine is on the people that make business and industry go ’round. FRSH wants to know the artists, the promoters, the producers, the managers, the pattern makers, the creative directors, the publicists, the content managers, the brand managers, the merchandising coordinators, the finance associates, the personal bankers, the lawyers, the accountants, the journalists, the program directors, the minds behind the products, the music, the fashion and business in general. And we want to know about their journey and what drives them. It’s important for people, audiences, and consumers to not only be entertained but to be informed. Information is power and having access is priceless.
I am E-I-C, Karsten Venna is Music & Talent Editor, Jennifer Fequiere is our Content Manager, Rob “New Money” Fortune is our Events Correspondent, Photographer JoeyTooFresh of Rule4080.com will hold down the visuals and also A. King, Program Director of PNC Radio will be one of our main contirbutors for SNDZ , our music section and Macario James, our webmaster.
Give some examples of people that exude FRSHness?
FRSH New artist: Kris Kasanova, dope MC.
FRSH Must have have style piece: Timberland Construction Boots, classic hood staple. I always buy a fresh pair each Fall/Winter
Fresh Male: My partner and brother 100K.
Fresh Female: Um, Me (Laughs). I have to really give it up to all my ladies doing their thing right now.
Fresh behind the scenest: Macario James, he is a dope graphic designer and the mind behind FRSHPulp.com
FRSH Pulp is currently looking for contributing writers please email hey@frshpulp.com for more info.
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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