Mikelah Rose
12/6/2006
12/6/2006
The technology of consuming entertainment is changing regularly, and the Caribbean community is not being left behind. Irie Jam Media Group officially launched its newest venture called Irie TV. Caribbean enthusiasts gathered at Spotlight Live to see what this new advancement in our culture was all about.
Irie TV is the brainchild of Bobby Clarke, deriving from a demand to view programming from the Caribbean. Using the internet protocol (IP) set top box, viewers can now view their favorite Caribbean programming channeled through the internet onto their television set. Irie TV is not a channel, but a “TV network of channels including news, sports and entertainment on one platform.”
Operating similarly to video on demand, one essentially can watch original Caribbean programming 24/7 anywhere in the world so long as you have internet and pay the $19.99 a month subscription, a reasonable price point to invest in our community. It’s the $150 activation fee that may keep you teetering on the fence as to its necessity in the household. Programming mostly from Jamaica and Trinidad & Tobago seems to be the other downside, but I gather including other island programming will happen over time.
Overall the advanced technology is just what the Caribbean community needs to stay connected to our people around the world. Seeing as how you can carry the box anywhere in the world, I’ll provide the internet if bring the set top box?
Mikelah
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.
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