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Style Bloggers of Color Conference

October 21, 2013 by Mikelah Leave a Comment

Mikelah Style Bloggers of Color 1

OOTD (Day 1): Shirt: Forever 21| Skirt: Old Navy | Shoes: Nine West | Necklace: Street Vendor purchase in Brazil

Last weekend I attended the Style Bloggers of Color conference in Miami. The conference was a mix of workshops and panels hosted by successful bloggers giving insight on what worked for them from photography, to social media to creating a content schedule to organize and prioritize while building a successful blog. It’s always great to get together with other bloggers to learn a few new skills, network offline and have a good time (it just so happened to be during Miami Carnival, so I did partake in a few carnival activities.) I picked up a few new tips and was reassured of a few, here are my personal favorites (they’re numbered in order of my personal areas that I’d like to improve on):

 

  1. Picture Perfect: The pictures are the bait that draws readers in and keep ‘em coming back.
  2. Social Media: Choose the right platforms, not all. Authenticity is still the best approach for social media.
  3. Niche Focus: Because there are so many style bloggers, having a niche is what stands out.
  4. The Numbers: The numbers are important, but they don’t necessary define whether or not a brand works with you. Being consistent, reliable and results driven are qualities that brands appreciate.
  5. Working with Brands: Pitch your ideas to brands and publicists. It makes their job easier and the worse a brand can say is “no”…and at least that puts you and your blog on their radar..

mikelah Style Bloggers Color 2

OOTD (Day 2): Dress: Rachel Roy | Shoes: Nine West | Bangles: H&M | Necklace: EYB

SBOC2013_Content Panel

Content 411 Panelists: Ty Alexander of Gorgeous in Grey, Kimberly Walker of KimmysGotSoul, Cortnie Elizabeth of Style Lust Pages, Jillian Martin of NuSophisticate

SBOC 2013_YouDotCom

YouDotCom Panelists: Leslie Young of Fashion DuJour, Ria Michelle of Ria Michelle, Martha Dominguez of Princess Martha, Ariele Burke of Fashion Devotee and Chanel of Chanel Files

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Kela Walker of Kela Walker, Nicole Garner of The Garner Circle & Janel Martinez of Black Enterprise Magazine

SBOC2013 Conference_Social Media

Social Media Butterfly Panelist: Shayla Drake of All Things Slim, Charles Wade of TUFF Magazine & Inez of Style Chic 360

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The Business of Blogging: Mattie of Mattieologie, Dr. Heather Woolery Lloyd of Specific Beauty and Carmen of Viva Fashion

Here are a few candid pictures:

SBOC2013_CaribbeanGirlsUnite

Me and fellow Caribbean digital diva Des of Caribbean Girls Unite

SBOC2013

with Blake of Blake Von D, she was an absolute sweetheart and was a charismatic as she is online.

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Bloggers Like Me group picture

SBOC Drinks at Wet Willies Ending the conference with drinks on South Beach…Wet Willies!

styleandvibes@gmail.com'

Mikelah

Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing maven by day, while continuing to collaborate with Caribbean brands.

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Filed Under: Events, Style, Vibes Tagged With: Bloggers, Conference, Fashion, SCOB2013, Style Bloggers of Color

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