For fans of Love & Hip Hop, you saw Olivia perform “Walk Away” a few weeks ago. She followed up with a video, which highlights a domestic violence, check it out.

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Usain Bolt continues to be a branding machine! The fastest man in the world teamed up with one of the world’s craziest moguls, Richard Branson. Bolt impersonates Branson in a commercial for Virgin Media broadband services in the UK.

First spotted at The Adventures of Mamachel

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Shaggy and Friends Charity concert will be streamed live online tonight starting at 7pm. The concert features headlining artist in Reggae, Dancehall and Hip- Hop. Proceeds from the concert will go to the Shaggy Make A Difference Foundation, which donates to the Bustamante Children’s Hospital in Kingston, Jamaica.

Performers include Shaggy, the former Ruff Ryders first lady, Eve (who steps in for R&B crooner Ne-Yo), Maxi-Priest, Half Pint, Cocoa Tea, Deniece Williams, I-Octane, Romaine Virgo, Assassin, Wayne Marshall, Tami Chynn, Gyptian, Mr Vegas, recently added Lauryn Hill and more.

Proceeds from this year’s staging of Shaggy and Friends will go towards the construction of a 15-bed intensive care cardiac unit at the hospital. The annual concert was initially staged in 2009 and again in 2010, there was no show last year. The previous two editions of Shaggy and Friends raised over JA$57 million for the hospital.

The stream is available through iTunes. Download HERE

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Check out the video for Rihanna’s “You Da One”, it’s the second single off of her sixth album, Talk That Talk.

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Reggae singe I-Octane was recently in town and performed a few songs off his self released EP entitled Straight From the Heart at DROM in New York City. The EP features six new and original songs and is now available through iTunes and Amazon.

The invite only event was filled with media personnel and fans alike. Actor Leon, reggae artists Gyptian, Fambo, Hyah Slice, Lisa Hype and Martina were in the building to show support as well.  I-Octane opened with fan favorites “No Love Inna Dem,” “My Life,” “Lose A Friend,” “Mama You Alone,” “No More Black,” “Low Mi,” “Jah Jah Love Me (Accapella)” and “One Ting Mi Know Say.” The high energy set followed with singles from the EP such as “Burn Dem Bridge,” “Example For the Poor,” “My Problems Gone” and “Falling”.

“It was a great pleasure to come back to New York and perform in front of the radio personnel, media houses and DJs who support and help build my career. Most of all to perform with Derrick Barnett and Statement band for the first time was a great experience.” (I-Octane)

Check out a snippet of I-Octane performing “Jah Jah Love Me”

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Sean Paul is back with a new video for “She Doesn’t Mind”. While I love the artwork for the single (James Bond 007-esque) I’m not crazy about the video’s girl on girl action and the storyline didn’t fit the song. Although it kind of reminded me of a homemade youtube video,  I did want to know what the lead girl actually smuggled passed security. What do you think?

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Nicki Minaj won two awards at the American Music Awards  for Favorite Rap/Hip-Hop Artist and Favorite Rap/Hip-Hop album for Pink Friday. She also performed “Turn Me On” and “Super Bass” with David Guetta.

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Mary J. Blige & Drake perform “Wrong Man” the new single from her latest album My Life II.

Marc Anthony & Pitbull perform “Rain Over Me” Pitbull also performed Marc’s soon to be ex-wife Jennifer Lopez. Talk about Latin  three-some powerhouse! Although Jennifer’s performance was more like a theater production with an obvious plug for Fiat. (Side note: Does she even drive around in that Fiat?)

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Melanie Fiona is going to premiere her video “4AM” on BET’s 106 & Park tomorrow (October 5). But until then, check out some behind the scenes footage from the video.

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The brand that is Vybz Kartel continues to expand with his own reality TV Show. On the Teacha’s Pet 20 ladies from around the world will compete for Vybz Kartel’s “heart” to be the last pet standing. We all know that these couples never last, but nonetheless it will be quite the entertainment. The show will air Jamaican TV station CVM on Friday nights, premiering tomorrow night. The show is produced by Carleen Samuels and directed by JayWill and features Amelia “Milk” Sewell as the substitute teacher. A press conference was held earlier this week, but Vybz Kartel did not attend.

Global fans can enjoy the antics via pay-per-view online at Teacha’s Pet website $5 per episode. I really think they should have found sponsors for the online version rather than making viewers pay for it. Since it will end up on the web anyway, it would have been a better branding opportunity for him and who ever sponsored it and a great way to connect more with his international fan base.

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Dancehall singjay Sean Paul took it to Las Vegas for his latest music video “Got 2 Luv U” featuring Alexis Jordan. The video was shot at the Hard Rock Hotel in Las Vegas, and was directed by Ben Mor.

Sean Paul was also recently on 106 & Park talking about producing his own riddim and being at the forefront of crossover dancehall.

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